Create customer testimonial videos that show people talking about their experience with your brand.Create educational content using short-form explainer videos that tell people about your product or service in 90 seconds or less.Live stream videos to hold a demonstration and answer questions in real-time.Create how-to videos and tutorials that show how to use your products or services.Here are some more suggestions for types of videos you can post on your social media channels: The video hit 69 million views in many countries and made Dove one of the most trusted beauty brands in the world. The results are beautiful, eye-opening, and inspiring–the drawings made from others’ descriptions were more accurate and flattering than the women’s own interpretations. One of the videos, Dove Real Beauty Sketches, featured an FBI-trained sketch artist drawing women based on their own descriptions of themselves, then drawing the same women based on someone else’s description. The campaign showed real women of all shapes and sizes instead of models with seemingly unattainable beauty standards. Videos that focus solely on selling will likely be ignored by viewers.ĭove’s Real Beauty campaign is an excellent example of how video can be used to promote a positive message and engage with consumers on an emotional level through social media content. The key is to create videos relevant to your audience and provide them with value. Video can also build trust with your audience and make your brand feel more personal. Video content is a great way to increase engagement and communicate with your customers and fans. With TikTok, Instagram Reels, and YouTube on the rise, these numbers will only grow. VideosĪccording to Social Media Week, 78% of Internet users watch online videos each week, and 55% enjoy online videos every day. So what are the top types of social media content you should be posting? We’re sharing seven along with ideas and examples for each. Speaking of a social media calendar…download our free marketing planning template to get social post ideas you can use each month of the year.ħ types of social media content (+ideas and examples!) Plus, we’re sharing examples and ideas to make filling your social media calendar even easier (and speedier!). So what’s your strategy for creating social media content-especially when the creativity well runs dry or you’re running short on time? We created this guide to inspire you with seven different types of social media content that you can start using right away. Especially when social media isn’t your full-time job, which is the case for most business owners. Posting on social media is fun, but consistently posting? That’s tough. ![]() You know that a consistent presence on social media is important for connecting with your audience.
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